Depending on our collaboration type HomeRoots will white label your items so if you can implement these best practices on product titles, it will help us move more quickly.
- Remove your Company, Collection and Product names from the title.
- Short titles are better, but must be more than three words.
- Remove symbols - no ampersand, dash, backslash or underscore (&, -, /, _) and spell out “and” or “with” instead of using symbols.
- Do not use size adjectives in the title - no small, medium or large.
- Descriptive adjectives such as matte finish, distressed, weathered, antiqued, re-claimed, recycled or lacquered are important.
- Higher price point items should have matching higher value titles, use language to convey lux quality.
- If something is a set, please make it plural and spell it out - set of 2 bar stools.
- Never use these words in title descriptions: Polyester, MDF, Particle Board, Resin, Rusty, Rotten, Veneer (use the word finish instead), Polypropylene
Helpful Hints By Category
Desks
- Lead with length across measurement
- Note the kind of desk if special (side return)
- If glass, say color only if not clear
- If wood only say if true wood, if MDF/Veneer/Particle Board say "Walnut finish" or “Natural Pine” finish
- Do not use MDF, Veneer, or Particle board in title
Office Chairs
- Lead with type of Chair (Desk Chair, visitor, high back, bungee, low back)
- Type of frame
- Adjustable - if tilting or adjustable applies
- Ergonomic - if it mentions lumbar support or designed for posture
- Wheels - if has wheels
- Color
Printer Carts
- Do not need measurements in title - list in description only
File Cabinets - Lead with number of drawers/cabinets
- List material (Powder Coated Steel, Lacquer Finish, Solid Wood)
- Measurements in description only.
Book Shelves
- Lead with measurement across shelving unit
- Indicate how many shelves
Lamps/Lighting
- Lead with color and finish
- Follow with distinguishing features and kind of lamp - Table, Floor, Adjustable Floor,
Sconce. - Exception: If floor lamp, lead with Floor Lamp, then add color, finish, features
Side / End Tables - Don't list measurements in title, only in description
Accent Chairs
- No dimensions in the title, only in description
- Call out type of fabric - Leather, Faux Leather, Microfiber, Damask, etc.
Benches
- Move Bench to earlier in the title
- Live Edge is important - if it has one, it needs to be mentioned
- If saying upholstered, needs to say with what - fabric, jute, velvet etc.
- If it has padded seating, needs to indicate it as such.
- Do not reference a country of origin as the type of wood. We do not mention country of
origin unless it is from USA or Europe - Do not reference the color unless it is different from normal - for example the normal
color of Acacia is brown/orangeish. Another example, if this was stained Black you
would list it as such.
Bar Cart
- Bar Cart needs to be earlier in the title
Bar Stools / Stools
- Lead with height measurement only, full measurements always go at end of description.
- Call out “Bar” if it has in description
- Call out counter height if it says that
- Call out what it is made of, reminder if not real wood must say finish. If solid wood okay
to call by name. For example Walnut finish if a veneer or MDF, but Walnut wood if solid. - Call out adjustable, if the stool is adjustable
- Call out unique qualities - Mango wood, with arms, cushioned seat etc.
Dining Tables - Need to call out what the top is made from as well as the legs/base if different than the
top. Legs may be about color not material. - Do not call out size unless a Bar or Pub Height Table
- Call out shape - rectangle, square, round, kidney etc.
- Call out if has live edge (this means irregular edge from natural tree shape)
- Call out if extendable (comes with leaves) or if it is a set that comes with chairs,
benches, or stools
Buffets
- Call out style - i.e. Mid Century Modern, but no collection names
- Unless piece is real wood you must call it as Finish - example if it says Solid Ash Wood
that is fine, but if it is Walnut Veneer, you need to call it Walnut Finish not just Walnut - Call out special feature like open shelving or storage drawers and cabinets
Wall Art
- Measurements should be width by height (example 8"x10" or 12"x12"), move depth to
end of description - Measurements should only be called out of an actual frame or round.
- Abstract wall art and decor doesn't get measurement in title, only in description.
- If typography (words/sayings) call out in title with quote, if listing the entire title - example
"Bless This Home" - if those are only words. - If you are not listing all of the saying, do not put in quotes - 12" X 12" Natural Wood
Wash Your Hands, Say Your Prayers Bath Wall Art - If has a frame, call it Framed Wall Art
- If piece has no frame, call it Wall Decor
- Call out wood, if made of real wood
- Call out metal, if made of metal
- If frame or fabrication is antiqued, weathered, or distressed - important to list
Decorative Pillows
- Lead with color, fabrication, type, then size and end with Accent Pillow
- Make sure it is a full pillow, not just a Pillow Cover (this is a separate item)
- Mention with removable cover at the end of title if the cover is removable
- Mention Indoor Outdoor, if it is both with space between as shown
Rugs
- Dimension should be in feet, rounded up or down to closest below.
- Four types of Rug Size: Rectangle (this doesn't get listed), Round, Square, or Runner -
these all get listed - If a 3D, novelty, or irregular size (none of the above) - do not list measurements in the
title only in the description. Example - Pink and Purple Butterfly Rug or Rainbow Shape
Rug - Rug Sizes to be used for rectangles: 1'x2', 2'x3', 3'x4', 4'x6' 5'x8', 6'x9', 7'x9', 8'x10',
9'x12', 10'x14' - Rug Sizes to be used for Round or Square - 3',4',5',6',7',8',9',10 - Only use the one
measurement. Example 6' Round Rug or 4' Square - Rug Sizes for a Runner - begin with 4' and go thru 12' - Only use the one measurement,
length. Example - 8' Runner - All rugs should get called one of the following types:
Area Rug, Indoor Outdoor Rug (this must be called out if true), Oriental Rug, Shag Rug,
Fur Rug, Natural Fiber Rug, Natural Jute Rug, Kitchen Rug, Bath Rug, Round, Square
or Runner - Do not use collection names from the supplier
- List actual inches dimensions as last thing in copy description - 30"x45"x31"
- No collection names or pattern names
- UV Protection is important in title if true and not already called an Indoor Outdoor (not all
UV protected are Indoor Outdoor)
Mattresses
- Need to call out profile in the title - this is the depth, for example it is a 6" Mattress or 12.5" Mattress.
- Do not call out the length in the title, only in the description.
Room Divider
- Lead with number of panels
- Room Divider follows number of patterns
- Description of panel design – tropical leaf, cut square wood design, interconnecting
branches design
Clocks
- Dimensions in title only if round - width across
- Lead with shape, then type of material/finish, then style and unique styling or feature if
any. - Note over 30", call out as Oversized. Over 50" call out as Jumbo or XL
Trays - Dimensions only if round - width across
- Lead with set info if more than 1.
- Color/finish/material, then style and unique feature if any.
- If they are a set and are nesting, that needs to be said.
Ornaments
- No measurements in the title, list in description only Vases/Bowls
- Vases, Bowls, Biscuit (Cookie Jars) – Measurements should refer to the height or width.
For example, 8” Vase refers to the height and a 10” bowl refers to the width across.
Frames
- Picture Frames should not have measurements in title, but refer to the measurement of the picture they hold – 8x10 Frame
- Actual dimension of the full frame should be listed at end of body copy.
- Needs to mention if it is a vertical or horizontal only frame in body copy - no need to mention if it is both.
- Title should include what it is made of Glasses, shot glasses, paperweights
- No measurements in the title